Every autumn the studio sets itself a challenge: dress for the season with ten pieces and two pairs of shoes. It is less a rule than a way of seeing which clothes really earn their place.
The ten
- A camel overcoat
- A waxed field jacket
- A merino crew in charcoal
- A ribbed turtleneck in oatmeal
- A washed linen overshirt
- A check flannel shirt
- Brown wool wide trousers
- Stone chinos
- A navy pleated skirt
- A camel lambswool scarf
With suede Chelsea boots and black derbies, that makes more than thirty outfits — and not one decision in the morning that takes more than a minute.
Four of the thirty

Merino and flannel

The camel overcoat

Washed linen, sunlit

Waxed cotton for wet days
Why it works
Keep to one family of colours — here camel, oatmeal, brown, navy and charcoal — and every top meets every bottom. Choose cloth with texture rather than pattern, so the outfits stay interesting without fighting each other.



